Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On the web gambling operator Unibet announced today that it’s to launch an version that is overhauled of online video gaming brand Maria later on this month. The organization said that the overhaul would incorporate a fully responsive front-end web site in addition to a new brand tonality. Hence, the it would be diversified in a bid to are more attractive to both female and male gambling customers.
Unibet bought Maria Holdings Ltd. back 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in all the areas it runs by mid-February. The launch would be to occur in three stages. The website that is overhauled live on February 8 in Estonia. Its become launched in britain on February 15 and will go are now living in Denmark, Finland, holland, Norway, and Sweden the next day.
What’s more, it shall move its offering from online bingo to casino games due to the fact latter have turned out to be more popular among gambling customers. Thus, the brand should be able to target both male and female players.
The online casino games is going to be offered across all available networks. The Maria Casino web site has its logo design and branding revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though website can be one ‘with a feminine touch,’ they have been now aiming at expanding their customer base such that it include both male and female gambling clients.