Within the never-ending quest to attract a younger crowd to casinos, MGM Resorts has announced that a nightclub that is former the Luxor in Las Vegas will reopen as an esports arena.
The Luxor is remodeling its nightclub that is now-defunct LAX an esports arena. The goal is to pull in a younger demographic, not as enchanted by traditional slot machines as their parents.
The company has entered into a deal with Allied Esports and Esports Arena to build a dedicated venue for gamers at the now closed LAX nightclub. The space that is 30,000-square-foot have a multi-level arena complete with competition phase, LED movie wall, telescopic seating, day-to-day gaming channels, a customized food and drink offering, and a state-of-the-art streaming and television-quality manufacturing studio.
Niklas Rytterstrom, general supervisor of Luxor, thinks that esports could be the future and will become one of the more popular features at the Strip hotel, as soon as it is completed in June 2018.
‘Our company is the leader in the entertainment industry and recognizes the growth that is exciting the esports industry,’ he said. ‘ With this partnership, we will introduce an experience that is new the marketplace, once again elevating the town’s vast activity offerings.’
Future of Gaming
This sector of gambling has gone from trendy to big company. The global audience for esports is expected to grow 20 % this present ye